Brand value of the most valuable soft drink brands worldwide 2023

With a brand value of over 33 billion U.S. dollars, Coca-Cola was by far the most valuable non-alcoholic beverage brand in the world in 2023. Pepsi ranked second that year, with a value of around 18 billion U.S. dollars.

Coca-Cola & competitors

With a 46.3 percent share, Coca-Cola led the CSD (carbonated soft drink) market in the United States in 2021. Competitors, such as PepsiCo and Keurig Dr. Pepper, each had a share of 25.6 and 21.7 percent, respectively. Additionally, Coca-Cola invested close to 193 million U.S. dollars in advertising for its leading product Coke, while PepsiCo spent an estimated 114 million on promoting Pepsi in that year.

Polish TikTok user preferences

While Coca-Cola and Pepsi were also popular brands, the beverages most commonly consumed by TikTok users in Poland were from the brand Tymbark. Approximately half of the users favored drinks from this label in 2019. Founded and based in Poland, Tymbark is a juice, nectar, and soft drink producer, which exports liquid refreshment products to nearly 30 countries worldwide.